Strategy

• • Development of a comprehensive strategy that lays out
    the target audience, goal(s), KPIs, tactics, measured outcomes

Social Tactics

• • 7 general posts made and posted per week
  • Management of three social media platforms (monitoring comments and DM’s)
  • 5 Stories post developed per week (only on Instagram)
  • Develop strategic copy for all general posts to drive engagement
  • Development of strategic hashtag text that targets your audience 
  • Post content at peak/prime engagement hours 
  • Develop and maintain a data-driven weekly content calendar 

**Includes everything from the standard package** 

Email

• • 2 email templates built for strategic engagement
  • Strategic management of two email campaigns
  • Implementation of a value subject line and design layout built for maximum engagement 
  • Source compelling stock images to use throughout the email template
  • Work with the client to develop thoughtful content that drives clicks
  • Send emails at peak/prime engagement hours 
  • Develop a strategic work plan to guide campaign efforts

Paid Ad Management 

• • Implementation of strategically targeted paid strategy on your chosen platforms
  • Develop 2 compelling ads, designed for optimal engagement
  • Deploy 2 paid social media Ad on your chosen platform

**Includes everything from the standard and professional packages** 

Email

• • 2 additional email templates (4 total) built for strategic engagement
  • Strategic management of 2 additional email campaigns (4 total)

Paid Ad Management 

• • Develop 2 additional compelling ads, designed for optimal engagement (4 total)
  • Deploy 2 additional paid social media Ad on your chosen platform (4 total)

SEO

• • 50 Target Keywords
  • 2 Blog Articles Per Week
  • On-Page Optimization
  • High-Quality Backlinks
  • Leading SEO Software